Extend your field team across the long tail of independent retail.
At the right time, with the right order, every cycle.
Unlock the total value of your customer base.
Across the UK and Europe, most independent stores are reached infrequently. Telesales can only get round so often, and reps can't cover the long tail at all. The opportunity is enormous, with the UK alone home to over 50,000 convenience stores, 71% of them independent.
The cost is real. Out-of-stocks put an estimated £2.1bn of UK grocery sales at risk every year, and convenience stores carry almost half of it, much of it reorders that never got placed.
TheDx reaches every retailer on the right cycle, whether you sell direct or through wholesalers, and without adding a single rep. That is new revenue: ranges grown and orders won back, not commission on the ones that would have come in anyway.
See the numbersPriority SKUs
We get your priority and undersold SKUs into more orders, targeting the stores with the opportunity to grow them.
Lapsed accounts
We reach stores that may have otherwise drifted off, reaching them before they are gone for good.
Missed reorders
Informed scheduling means we call the moment a store is due, so the reorder doesn't go to a competitor or run out of stock.
Stores called, orders captured, order value, reorder rate. The numbers you report on, in one place.
I'll walk you through the platform, spotlighting the key parts with a bit of context as we go.
A proactive rep that knows each store's history, calls in their language, times the order to their reorder cycle, and writes it straight into your ERP.
Riverside Grocers
Last order 24d ago
Park Lane Market
Reorder due
Hilltop Provisions
Seasonal peak
Your CRM or ERP syncs in: store list, order history, and seasonality. Every call starts fully briefed on that account.
Agent · EN-GB
"Morning Dave, ready to sort this week's order?"
"Yeah, go on, same as last time."
Native fluency in the local dialect each store actually speaks. On brand, on script, from the first word.
Kove Sparkling Citrus, 12pk
× 3Aurum Cold Brew, 330ml
× 2Halo Hibiscus Spritz, summer
× 1Our agents recommend the products and quantities based on each store's specific sales history, seasonal trends and market demand.
6
Items
£1,284
Value
Tue
Ship
Riverside Grocers: order confirmed, arriving Tue. Reply STOP to opt out.
Confirmed orders follow your existing order process and write back to your system. The store gets an SMS receipt before the call ends.
Two-way sync with the systems you already run: stock, pricing, and orders.
We pull live stock and contracted pricing from your stack, and write confirmed orders straight back into it. No new system for your team to run.
See TheDx live on your own accounts.
We'll build the pilot and have you reaching every store in weeks, not quarters.