Use case · Customer feedback

Hear from every customer.
Not just the loudest.

Real conversations, not survey links. Calls that capture structured feedback across your whole base, with results your team can act on the same week.

Built forCustomer experience · Insights and marketing · Customer service

A feedback call, two days after a point of sale drop01:12
Baseline SportsSheffield · ENPoint of sale kit delivered Monday. Never answered a survey.
AGENTYour point of sale kit arrived Monday. Did everything turn up in one piece?
SHOPIt all came, but the big window poster was bent in half.
AGENTSorry about that. Have you managed to get the rest of it up in the shop yet?
SHOPThe shelf strips are on, the counter unit is still in the box.

WHAT LANDED IN THE CRM

Kit arrived, poster damagedTheme: bent posters in transitReplacement poster and setup help booked

Surveys hear the extremes.
Everyone else stays silent.

The customers still deciding whether to stay never fill in a form. They are also the ones whose answer would change what you do next.

We call moments after the experience, whether that's the delivery, the visit or the renewal. A natural conversation, structured to capture the answers you actually need.

What the agent does
on a feedback call.

The silent majority

Most customers never answer a survey. A call gets the conversation a form never will.

While it's fresh

The call lands moments after the experience, not weeks later when the detail has faded.

Structured, not noise

Scores, themes, verbatims and flags, tagged consistently across every call so they roll up into answers.

Churn caught early

The agent hears the wobble before the cancellation and flags the account while there is still time to save it.

Personalised voice agents for your entire customer base.